About Erika Hanafin Austria

Two decades inside startups. Five acquisitions. Former CEO of HeyMama, the first and largest community supporting moms in business, acquired by Luminary and covered in Fortune. Co-founder of NEON ID. 2x Top 50 Women Leader of Virginia. BS, Fordham Gabelli. IIN-Certified Holistic Health Coach.

And in the middle of all of that, I rebuilt my entire life.

Miscarriage. Divorce. Co-parenting. Blending a family of four boys. Pregnancy at 40. Early perimenopause. Every chapter demanded a reinvention I had not planned for. Each one stripped away another layer of the identity I had built and revealed something truer underneath.

What I built from it

MOMumental Moments® came first. The parent brand. The movement honoring the everyday achievements and transitions that shape women’s lives.

MOMumental Reinvention is what came out of it. The operational credibility of someone who has built real things and the emotional depth of someone who has been broken open by life and chose to keep going anyway. This Substack is the editorial engine. Everything else flows from the trust built here.

The PHASE™ is the body-truth workbook series for perimenopause, sitting at thisisphase.co.

The MOMumental Reinvention Podcast launches June 2026.

I write for women who are in the middle of becoming someone new. Not in a self-help way. Not in a coaching way. In the way where you are standing in the wreckage of a life that used to work and you need someone to say: I have been here. Let me tell you what I learned.

Where to start reading

If you are new here, these are the entry points.

If you want the framework → The PHASE™ (where she WORKS it · thisisphase.co) workbook series. Five volumes. One body-truth.

If you want the FREE starter kit → The Clarity Starter Kit. 9-page workbook at

If you want the conversations → MOMumental Reinvention Podcast launches June 2026 (where she HEARS it!)

If you want the daily voice → erikahanafin on Instagram (founder voice) and thisisphaseco on Instagram (product brand)

Work with me

I speak. I advise. I partner.

If you are building something for women in transition · brand, podcast, platform, founder, media · email info@momumentalmoments.co.

I read every one.

Welcome to your next era.

MOMumentally,

Erika

Erika Hanafin Austria

Founder, MOMumental Moments® + The PHASE™

Co-Founder, NEON ID

5x Acquisition CEO · Former CEO, HeyMama

2x Top 50 Women Leaders, Virginia · BS, Fordham Gabelli · IIN-Certified Holistic Health Coach

Virginia Beach · blended family of four boys