Start Here

Everything you need to know about MOMumental Reinvention

Everyone tells you to find yourself again. That's the wrong advice.

The version of you that worked before was built for a life you no longer live. You don't need to go back. You need to build forward.

I'm Erika. I'm really glad you're here.

I'm a former CEO who led five startup acquisitions, co-founded a personality science company (NEON ID), and built movements for women in business. I've also navigated pregnancy at 40, divorce, co-parenting, and blending a family of four boys.

MOMumental Reinvention is where I write about all of it. The identity shifts. The ambition that doesn't die. The transitions that reshape who women become. Every Tuesday.

Reinvention is not starting over. It's finally building what was always meant to be yours.

Rebuild Everything That Matters.

— Erika Hanafin Austria, Founder of MOMumental Moments®