Work With Erika
I’ve spent nearly two decades building, advising, and leading inside the companies and communities that shape how women work, grow, and reinvent. Today, I bring that experience to brands, platforms, podcasts, and organizations looking to connect with women navigating real life transitions. Not the polished highlight-reel version, but the actual, complicated, powerful work of becoming.
Speaking and Keynotes
I speak on the topics I’ve lived: women’s reinvention, motherhood identity, leadership through transition, building culture in high-growth companies, fundraising and scaling, co-parenting, blended family dynamics, and what it actually takes to rebuild a life and career after major change. My talks draw from nearly two decades of startup leadership, five acquisitions, and deeply personal experience with divorce, motherhood at 40, miscarriage, and perimenopause.
I bring a perspective your audience hasn’t heard before. Not self-help, not hustle culture, not inspirational platitudes. I bring the strategic mind of a builder and the emotional intelligence of someone who has been through it and came out the other side with something to say.
Recent and upcoming appearances:
UNconventional Podcast (upcoming, 2026)
Friends with Fertility Podcast
The Social Impact Podcast
Creating Powerful Impact Podcast
WDBJ7, WUSA9, DC News Now
I speak on:
The MOMumental Becoming: Why women’s reinvention is the next great leadership story
Identity after everything changes: Divorce, motherhood, career pivots, and what no one prepares you for
The founder mindset applied to personal reinvention Building culture and leading through transition, lessons from five acquisitions
What I learned leading HeyMama from turnaround to acquisition
Co-parenting, blended families, and ambition: How to hold all of it without losing yourself
Personality science, brand identity, and knowing who you really are (NeonID)
Advisory and Consulting
My advisory work lives at the intersection of brand strategy, women’s leadership, and identity. I work with companies, founders, and platforms who are building for women in transition, whether that’s media companies developing content for this audience, startups serving mothers and families, or established brands looking to connect with women at inflection points in their lives.
I bring operational experience (not just theory), a deep understanding of community-building from scaling HeyMama to 75,000+ members, and the brand science lens I developed as co-founder of NeonID. If you’re building something for women who are becoming, I can help you get the strategy, the voice, and the positioning right.
Advisory areas: Brand strategy and positioning for women-focused companies. Community building and membership models. Fundraising strategy and investor readiness. Content strategy and editorial voice development. Culture and leadership development. Personality science integration (via NeonID).
Brand Partnerships
MOMumental Reinvention reaches women aged 25 to 54 who are navigating significant life transitions: divorce, career pivots, motherhood evolution, blended family dynamics, and identity reinvention. These are high-earning, highly educated, deeply engaged women who are looking for brands and voices they trust.
I partner with brands whose values align with the MOMumental pillars: Impactful Growth, Sincerity, Community and Collaboration, Well-being and Balance, and Leadership and Innovation.
I don’t do generic sponsored content. I do thoughtful integration that serves my audience and honors the trust they’ve placed in this community.
Podcast and Media
I’m available for podcast interviews, panel discussions, editorial features, and expert commentary on women’s reinvention, motherhood identity, startup leadership, co-parenting, brand identity, and the intersection of personal and professional transformation.
To book or inquire: info@momumentalmoments.co
Erika Hanafin Austria is the founder of MOMumental Moments™, the creator of MOMumental Reinvention, and the co-founder of NeonID. She is a former CEO of HeyMama, a 2x Top 50 Women Leader of Virginia, a startup advisor, keynote speaker, and the voice behind the MOMumental Becoming, a framework for women entering their next era. She lives in Virginia Beach with her blended family of four boys.
